TRIBES
Evaluating the effectiveness of an advertising campaign can be overwhelming due to the sheer amount of data available. Defining clear research objectives is the key to measurement and evaluation. The Tribes Ad Effectiveness product evaluates the impact of advertising on consumers. We help clients keep things fresh and engaging by testing and experimenting with a range of creative copy and communications to determine which creatives are most successful. Following this, our campaign measurement research brings a tailored approach to understanding which creative has the greatest recall impact, what impact frequency of exposure has and how does ad impact diminish according to time since ad last seen. We can also utilise cookie tracking technology to track which creatives consumers have been exposed to and then invite participants to a survey, and automatically record details of their exposure to the campaign. Some examples include: