New Product Development

Research is a vital part of new product development. Gaining insight at every stage of the process can help you identify any key issues to avoid expensive mistakes in the future. Whatever your budget, Tribes can help tailor a solution for you, whether that involves an initial dip to evaluate market potential, a simple test of the product or a fully tailored programme of research evolving through each stage of product development.
Some examples include:

• Media: Digital media new concept - 4 market qualitative forum project run across 3 days to assess media website usage as well as feedback on a new web concept tied to a motoring show
• High Net Worth: Magazine concept testing for a high net worth retail brand – evaluating early stage draft copy with a second stage discussion around the 1stedition – product placement with diary feedback and qualitative discussion